Google ranked second most valuable brand, behind Apple

Company surpasses IBM to take number two spot on BrandZ list

Google has been ranked as the world second-most valuable brand, on the 2013BrandZ list of top global brands. The list, published by research agencyMillward Brown Optimor, puts Google's brand value at $113.669 billion, well behind Apple's $185.071 billion. This year Google creeps ahead of IBM, last year's number two, which now sits in third place with brand value estimated at $112.536 billion.

Google and Apple are placed above big names like McDonalds (4), Coca-Cola (5), Microsoft (7) and Visa (9). Other big Android names on the list include Samsung at number 30, having jumped a whopping 25 places, and Verizon, which dropped three spots to number 12. China Mobile maintained its number 10 spot, with estimated brand value of $55.368 billion.

Google's jump from third to second shows steady growth, but Apple clearly remains the company to beat, retaining the title of most valuable brand by a significant margin. Samsung's meteoric rise of to thirtieth is also noteworthy, and likely has a lot to do with the success of its Android-based Galaxy smartphones over the past year.

Check the source link down below for the full list of top 100 brands.

Source: Marketing Week; via: PhoneArena

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